Priceless Cities Global CRM Strategy


Global CRM Strategy - Welcome email Global CRM Strategy - Priceless London Cross Border Email Global CRM Strategy - Preference Capture Email

Looking to enhance the current onboarding experience for Priceless Cities, the Mastercard Global CRM team sought strategic guidance on the planning and implementation of a full lifecycle approach to their CRM activity.

Working with the CRM and ExactTarget teams, and leveraging insights pulled from DOMO, Omniture and ExactTarget, we developed an all-encompassing, integrated strategy that addressed each stage’s specific challenges and goals, with key tactics designed to meet individual Global objectives.

With each deployment within the lifecycle series, this activation has generate noteworthy results.

Client: Mastercard Tasks: Digital Strategy, Email Development