From the early days managing Priceless Cities to the successful launch of new U.S. cities, three platform migrations, email campaigns, and events, we’ve been with our client every exhilarating step of the way!
We were tasked with creating a fun and educational activation for issuers, focusing on increasing Priceless Cities email opt-ins. We pulled up at the head offices and call centers with a Priceless Cities tent, banners and brand ambassadors. MasterCard talked to employees about Priceless Cities and encouraged them to sign up for emails. Employees also had the chance to play virtual roulette and win instant Priceless prizes and received thank-you treats for stopping by. With one in two employees opting to receive emails, the event was a huge success!
As gatekeepers of content and experts in the proprietary content management system, we manage all the U.S. Priceless Cities content and create custom web pages to showcase the best of what Priceless has to offer: exclusive experiences and perks for MasterCard cardholders across the globe.
We’ve seen Priceless Cities grow so much in the past few years and we are proud to be a part of it!
We were very excited when MasterCard approached us about developing a global strategy for their Priceless Cities email campaigns. Since then, we have worked diligently with the global team and regional partners to deliver a customer-first strategy informed by data. We consistently provide top-down guidance and best practices, and design and execute templates that empower regions to deliver against global objectives.