Executive Thought Leadership

Bank of Montreal

BMO - example 1

Understanding executives are the personification of their brand, we identified the opportunity to make their brand more personable through social thought leadership executions.

Utilizing the executives’ broad social networks on Twitter and LinkedIn, we are developing strategic content and support visuals for both platforms that work to establish each executive as a smart and active thought leader in their respective spaces.

Working closely with each executive and their team, we have identified individual positioning goals associated with their own personalities, interests, tone and voice.

As the program continues to grow, we have seen incredible results in terms of article views, Tweet impressions and speaking engagement inquiries.

Client: Bank of Montreal Tasks: Content Strategy and Development