When the opportunity to work on a Star Wars–related project was brought to us from our friends at Post Foods, a lineup formed in the creative department for who would get the chance to work on this legendary franchise. The hype of the new Star Wars movie had taken the world by storm and it was no different inside our offices.
We had a blast putting together seven limited-edition collectible cereal boxes, each featuring characters from new and past movies. We used a variety of digital platforms to raise awareness of the promotion, including a website, emails, and multiple social contests, including one on Facebook. The entire campaign was a resounding success.