Vyze demand
generation campaign

Starting something Priceless with purpose-fit financing

When Mastercard acquired Vyze in 2019, they had the challenge of not being a consumer-facing brand like their primary competitors. Competitors such as Klarna were making big splashes in the market, which meant Mastercard needed to act quickly. Oh, and this was all happening during the height of the pandemic.

SOLUTION

Mastercard Vyze isn’t a lender rather it’s a platform that connects merchants and their customers to a network of lenders, matching them up in real time. Simply put, Mastercard Vyze is purpose-fit financing.

Armstrong created a digital campaign to directly engage with high-quality decision-makers, touting the tangible merchant benefits while communicating the complexity of the product in a way that aligned with the brand equity of “Start Something Priceless”.

Vyze demand
generation campaign

Starting something Priceless with purpose-fit financing

SOLUTION

Results

92%

of prospects acquired matched target profile

238

prospects acquired from target key accounts

+382%

increase in MQLs generated vs. campaign target

contct

Let’s put our experience to work for your business and make your next step unbelievable.

TORONTO

COMPANY