Telling stories of hope to help those in need

We began by looking at charitable donation trends in the U.S., then we did a deep dive into Mount Sinai’s operation including a trip to the Kravis Children’s Hospital in East Harlem. There, we toured the facility, spoke with nurses and technicians, observed the atmosphere and experience while respecting patient privacy. We were also lucky enough to be able to conduct in-depth interviews with the System Chair of Kravis Children’s Hospital, Dr. Lisa Satlin, and the Director of the Mindich Child Health and Development Institute, Dr. Bruce Gelb.

Our research helped us create the primary driver for donations: a belief in the mission of the organization. Our campaign would tap into that belief.

We developed an unbelievable campaign filled with hope, wonder and astonishment to inspire past patients to contribute toward the mission of Mount Sinai.

Armstrong created a repeatable platform that effectively told the Mount Sinai story through creative pieces and HTML files that were turned over to Mount Sinai’s in-house team for deployment. The first email achieved above-average engagement results. Subsequent emails aiming to push harder for gifts are being scheduled for the coming weeks and months.