Alleviating pain points at checkout with contactless

Since the average transaction size at Costco is around $126 (below the $200 tap limit), Mastercard’s contactless solution was a perfect fit for most shoppers.

Over the next three years, Armstrong designed digital awareness campaigns that showcased the convenience of tap while also highlighting some of the most-loved products available at Costco. And with the pandemic creating fear and confusion in-store, a contactless solution was even more welcomed.